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Current Issues in Hospitality and Tourism: Research and Innovations - Google книги
Home Login Register Archives Announcements. Its contribution to GDP growth is about 7. Furthermore tourism industry has been recognized as important economic activities especially during the current economic crisis. Malaysian government announced as part of the Mini Budget tabled in parliament on 10th March that RM million will be allocated to various tourism related programs.
Advances in Hospitality and Tourism Research (AHTR)
However, tourism industry is in a downward spiral due to various reasons such as global economic crisis and strong competition from other countries. Innovative efforts are necessary to further promote this industry so as to reap the full benefits and potential of this sector, besides giving it a competitive edge against its competitors like Thailand, Hong Kong and Singapore. Emphasis should be given to the development of competitive tourism products or services to enhance foreign exchange earnings and savings. Innovative approach such as creativity is the key element for success.
This paper attempts to synthesize the scope and role of innovation in the determination of effectiveness of tourism related entrepreneurs.
Current Issues in Hospitality and Tourism: Research and Innovations
Furthermore, this paper proposed that strategic innovativeness and behavioral innovativeness enhance performance of entrepreneurs. Keywords innovative behavior; innovativeness; Langkawi; tourism. This book is divided into eight sections covering the following broad themes:. The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry.
Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy. Zainal , S. Chik , R.
Hardback : Add to Wish List. Description Subjects. Description Globally the hospitality and tourism industry is evolving and undergoing radical changes.
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